Overview

Today our company is rolling out major changes to the branding of alliance7. Our business has grown a lot over the years; our team has grown, our team culture has been improved upon, and our vision as a company is clearer than it has ever been before. To prepare ourselves for the next phase of growth, we wanted to revitalize the branding of the company so it spoke true and represents who we are today.

New Logo

Like previously stated, as the company grows over the years, we wanted a symbol that represents who we are as a company. The logo consists of a symbol that has seven curved 7's joint together and meeting in the center. The 7's in this case represent different parties coming together and working collaboratively to reach the common goal. We had a focal point on 7 's during this re-branding process as it is one of the rare numbers that is great in both Eastern and Western cultures but more importantly, it as a meaning of partnering as well.

With regards to the colour selection, we wanted something that relates to the future state of construction. Moving ahead, with a focal point on the environment and constructing sustainable buildings, we wanted colors that are associated with the Earth and represent innovation and sustainability!

Our Purpose

Our purpose is to fulfill the vision together; we construct, design, assist and deliver anything imaginable.

Message from the President and Founder of alliance7:

I asked myself why I truly started this company and the main reason is I like working with a large team to achieve a goal. There are many differences in people, which I find interesting and its great how all these different people can work together and achieve a hugely successful project! Over the years as I made “mistakes”, either caring too much about my previous employer’s profit objective, or trying to always be right, or obsessing over something nobody else on the team cares about, as it as nothing to do with the common goal. I realized what makes our trade partners, consultant partners and most importantly our client happy and that is working together towards the goal. This helps improve schedule, quality, building performance and everyone’s profits and particularly the owner’s vision and profitability of their proforma/budget. This is why our purpose is the fulfill the vision together!

-Simon DeGroot